For over 70 years, the Budweiser Clydesdales have been representing America’s most famous brewery, Anheuser-Busc. These majestic horses were originally bred to pull heavy loads in the Clydesdale region of Scotland.
Two German immigrants, Anheuser and Busch, came to America in the 1840’s. The Anheuser-Busch name came about when Busch married Anheuser’s daughter.
August Anheuser-Busch Jr. purchased some Clydesdales as a gift for his father. The horses are a powerful symbol of perseverance and strength. August thought the horses were an excellent symbol for the company that had adjusted to Prohibition by making non-alcoholic beer.
Once Franklin Delano Roosevelt repealed Prohibition in 1933, Anheuser-Busch grew rapidly and became extremely popular. The Clydesdale were then used as an advertising tool. They traveled across the country to deliver beer in custom made beer wagons.
It was during the 1950’s the horses got a Dalmatian dog for a mascot! Clydesdale soon became synonymous with Budweiser beer. The dogs can maintain pace with the horses, and they keep the team calm.
Today there are three Clydesdale “hitches” or teams, that travel around the country. They are located in Colorado, St. Louis, and New Hampshire. Each team has its own Dalmatian that travels with them seated next to the driver.
The company has two farms where the horses that do not travel live. Beginning in 1987, the Budweiser Clydesdales began to appear in Super Bowl commercials.
They horses are a beloved symbol and one of this nation’s favorite horse!
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